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Custom permanent displays for brick-and-mortar retail
A permanent display creates a fixed location for products and brands directly on the sales floor. It's not just about visibility. Crucially, the design, construction, and product presentation must be coordinated and function reliably in daily use.
DEINZER develops customized solutions for brand manufacturers and retailers. Depending on the product, product range, and sales environment, these include floor solutions, displays for shelves and counters, as well as completely custom-designed special solutions.
Instead of simply adapting existing standard concepts, materials, dimensions, product placement, stocking, and brand impact are considered together. This results in a POS solution that integrates functionally into the sales area while simultaneously supporting brand recognition.
Projects & Inspiration
Insights into the implementation of
Permanent displays
No two products or sales areas have exactly the same requirements. Accordingly, permanent displays can be designed in a variety of ways.
The examples show different possibilities for product presentation, from compact solutions to eye-catching displays with high product capacity and clearly visible brand staging.
Solutions are not developed according to a fixed pattern. Materials, colors, shapes, branding, and structure are designed to suit the specific product and application.
Materials and design to match the brand
Choosing the right materials influences both the appearance and the function of a display. DEINZER processes wood, metal, and plastic or acrylic, and can combine different materials within a single solution.
This allows for the implementation of very different requirements. From stable metal constructions to high-quality wooden elements and transparent or colored plastic components, materials can be specifically tailored to the brand, product, and duration of use.
In addition, options for surface treatment, coating, printing, and visual enhancement are available. This transforms a functional permanent display into a brand-specific presentation solution.
A display in retail environments has to do more than just look good in a rendering. It is regularly stocked, used by customers, and subjected to various stresses over an extended period.
Therefore, DEINZER already takes factors such as stability, usability, goods receipt, replenishment, transport and assembly into account during the development process.
The needs of the sales staff also play a role. Displays with a well-planned product capacity can, for example, reduce restocking efforts while ensuring that products are presented clearly and are easily accessible.
The result is a permanent display that combines design and everyday usability.
Permanent displays designed for daily use at the POS
From idea to permanent display
From the initial design concept to its deployment in retail, different project phases at DEINZER are seamlessly integrated. Design, technical development, and production are coordinated from the outset.
01 · Concept
An individual concept is created from the product, brand, and sales environment. Design, materials, inventory, dimensions, and requirements for later use are all taken into account from the very beginning.
02 · Prototype Construction
A physical prototype can be created before series production begins. This allows the design, dimensions, stability, and component configuration to be tested under realistic conditions and optimized if necessary.
03 · Production & Rollout
Once approved, series production begins. DEINZER can then also handle assembly, initial stocking, packaging, shipping, logistics, and installation on the sales floor.
CUSTOM-MADE PERMANENT DISPLAYS
DEINZER develops and produces custom permanent displays that effectively present brands and optimally showcase products at the point of sale. We combine durable materials, sophisticated construction, and brand-appropriate design.
Individual display solutions
Floor displays, counter and shelf displays, tailored to product, brand and sales area.Durable materials
Stable permanent displays made of wood, metal, plastic and acrylic for long-term use in retail.Brand-appropriate design
Individual shapes, colors and surfaces for an eye-catching product presentation.Development and production
From design and construction to prototype building and manufacturing, all the way to assembly and installation.