Full service for permanent displays
The world of POS is complex, and that's precisely why it requires more than just good design. As a full-service provider, Deiner GmbH offers the entire lifecycle of a permanent display: from development and production to logistics, installation, and even digital content management.
The support doesn't stop after installation. Technical maintenance, repairs, and adaptations to new campaigns are also part of the portfolio. Seasonal adjustments, the replacement of advertising content, and digital enhancements such as screens or sensors can also be easily integrated. A particular added value lies in the combination of traditional POS with digital media. Integrated solutions allow content to be centrally controlled and adapted to target groups. Ideal for brands that want to combine innovation and experience at the POS.
If you are interested in a customized permanent display or would like to learn more about our services, please contact us now; we will be happy to advise you personally.
Deinzer product display:
From the idea to the rollout
Permanent displays start with a strong idea – and don’t end with production.
At Deinzer, for example, everything begins with a consultation, followed by 3D visualizations, prototypes from our own sample construction, and ultimately series production on a 20,000 square meter production area in Langenfeld near Düsseldorf.
In-house prototype production allows for the creation of functional prototypes in the shortest possible time. Companies can touch, test, and adjust their future permanent display before it goes into production. This speed is crucial, especially for time-critical product launches or store openings.
The actual rollout—delivery, assembly, and integration into retail—is also seamless. Flexible delivery times and strong project management ensure punctual implementation. This service is indispensable, especially for large brands with nationwide or international branch networks.
Permanent displays: types and their functions
Permanent displays are available in a wide variety of designs, depending on the objective, space available, and industry. Floor displays offer ample space for product presentation and advertising messages. They are ideal for large sales areas or entrance areas, where they immediately catch the eye. With strong brand presentation and intelligent product sorting, they encourage purchases.
Counter displays, on the other hand, score points for their proximity to the customer—directly at the checkout or in the customer service area. Especially in the beauty sector, such as at Douglas, new products or seasonal highlights can be optimally presented here. These compact, permanent displays significantly increase visibility at the point of sale.
Wall solutions and modular systems are also gaining in importance. They can be flexibly deployed, adapted, and expanded – ideal for chain stores with changing product ranges or frequent promotions. Through a clever combination of materials and functions, the permanent display becomes a true all-rounder in shopfitting.
Variety of materials for permanent displays
A crucial success factor for any permanent display lies in the selection of the right material. Depending on the application, budget, and brand orientation, various materials can be combined for maximum impact and functionality. Durable, aesthetically pleasing, and sustainable materials are particularly sought after.
Wood represents naturalness and value. It's ideal for brands that want to combine environmental awareness and style – for example, in the natural cosmetics sector. Metal impresses with its stability, modern appearance, and durability – ideal for electronics or high-quality products. Acrylic and plastics offer maximum design freedom, transparency, and lightness – particularly popular for beauty and lifestyle products.
Many companies today rely on multi-material solutions to intelligently combine the advantages of different materials. Deinzer, for example, is the market leader in this field and offers customized permanent display concepts made of wood, metal, and plastic. This ensures not only functionality but also maximum design freedom.
Permanent display for success
at the point of sale!
What is a permanent display?
A permanent display is a durable, permanently installed presentation system specifically designed for continuous use at the point of sale (POS). Unlike temporary or semi-permanent solutions, a permanent display is intended for long-term use. It is characterized by robust materials, high-quality workmanship, and a brand-oriented design.
The main goal is to present products in a high-quality, brand-strong manner for months or even years. Especially in high-traffic retail spaces, a permanent display offers the ideal blend of functionality and aesthetics. It not only increases product visibility but also builds trust in the brand.
Permanent displays are permanently integrated into the store, appear as part of the store concept, and can be used specifically for campaigns, brand presentations, or as an experience space. Thanks to their stability and durability, they are considered a strategic investment for brick-and-mortar retailers.
Why companies on
Permanent display should be set
Choosing a permanent display offers companies numerous advantages – both economic and strategic. One of the biggest benefits is the longevity of these systems. While cardboard displays usually need to be replaced after a few weeks, permanent displays remain stable and presentable for years.
These displays also ensure a consistently high brand presence at the POS. The individual design and selection of high-quality materials optimally showcase each brand. This not only attracts attention but also creates a consistent brand image that remains in customers' minds for the long term. Examples of permanent displays, in-store media, and shopfitting can be found here.
Environmental considerations are also playing an increasingly important role. A permanent display, thanks to its reusability and high quality, actively contributes to reducing waste and disposable packaging. This is a strong argument for companies with a sustainability strategy. Furthermore, companies also save costs in the long term, as the investment in a durable display is offset by fewer new purchases.