Deinzer at FIBO with ESN & MORE

FIBO in Cologne is always a big deal. But this time, things were especially intense at the MORE Nutrition and ESN booth. Anyone familiar with the trade fair knows that it's not just loud and crowded, but that every corner is a battle for maximum attention. We were right in the thick of it to demonstrate live that our displays remain stable even when things get really hectic and people are flocking to the booth. It's one thing to design something like this in a quiet workshop, but quite another when thousands of fans are swarming it at once. You could really feel the pressure on the floor, yet seeing our solutions hold up perfectly.

The stress test for our displays at FIBO

When thousands of people crowd around a booth at once, you quickly find out whether a display just looks good or can actually withstand the hustle and bustle. For us, the trade fair was the perfect stress test. We wanted to show that our solutions aren't just designed for the quiet corner of a supermarket, but also work in the biggest crowds.

Our main goal was to ensure that the MORE and ESN brands remained immediately visible despite the crowds. At the same time, the displays had to be robust enough to withstand two days of continuous operation and constant interaction. We tried to bring all the energy from the internet into the exhibition hall in a tangible way.

Technology that helps people

A particular focus for us was observing how visitors interacted with the various elements on the displays. It was truly fascinating to see that good technology at the point of sale works best when it remains discreetly in the background and supports the user. Whether it was integrated screens providing important information or simply the thoughtful way the products were presented, the goal was always the same: to make accessing the supplements as easy and intuitive as possible for people.

At the end of the day, a modern display is much more than just a simple retail shelf. It acts as the crucial link between the digital brand world and the customer who is physically present and wants to handle the product. Building this bridge is a challenge that motivates us anew in every project.

A big thank you to the team

Such a massive trade fair presence doesn't just happen overnight. It requires a lot of preparation and nerves of steel right on the front lines. Therefore, a huge thank you goes to Florian Geiger and Kanco Akay, who were there for us in Cologne and did a truly outstanding job. It was great to see how smoothly the collaboration with the MORE and ESN teams worked and how much can be achieved together. We thank everyone at MORE and ESN for their great confidence in our work and our products. We thoroughly enjoyed supporting your impressive appearance at FIBO and we are looking forward to everything that comes after these intense days at the trade fair.